Auto Dealer Increased Organic Traffic by 76.7% in 16 Months
An automobile dealership attracted 76.7% more website visitors without spending money on ads. How? By producing high-quality articles, blog posts, videos, audio ads, and infographics that focused on specific relevant keywords, and sharing them on popular websites over 16 months. They created one campaign per month to achieve this.
Auto Dealers Face Tough Competition in the Growing US Automotive Industry Worth $104.1B in 2023
The promoted car dealership is located 50 miles outside Oklahoma City. It offers new and used Subaru cars and SUVs, as well as services such as car financing, vehicle leasing, repair, maintenance, and replacement of genuine Subaru parts and accessories.
With global vehicle sales projected to grow by 5.1% in 2023 and 3.3% in 2024, the car dealership needed a way to differentiate the company’s products and services. This was to ensure that they remain attractive and relevant to customers.
Additionally, with the total value of the US car and automobile manufacturing market projected to be $104.1 billion in 2023, it was crucial for car sellers to increase their online visibility and attract more customers to their website.
The Oklahoma Auto Dealer Increased Organic Traffic by 76.7%: From 250 to 22,000 Visitors with AmpiFire’s Content Plan
The auto dealer turned to a content marketing services to attract more traffic to their website and increase their brand awareness.
The AmpiFire marketing campaigns promoted auto dealership business in various locations in Oklahoma, including Tulsa, Oklahoma City, Norman, Mustang, Moore, Midwest City, and Edmond.
The campaigns targeted customers interested in purchasing or leasing a Subaru car or SUV. In addition, they targeted those in need of car repair, maintenance, or replacement parts.
As a result, the business saw a significant increase in the number of visitors who arrived at the website through organic search results on search engines such as Google. The increase was measured over time, from July 2021 to December 2022.
Consistency in content marketing is crucial for sustained success, as it builds trust with your audience and establishes your brand as a reliable source of information.
However, it should be noted that car dealership website traffic decreased from December 2022 onwards because they stopped doing AMP campaigns. This is because they sold out to another company.
Semrush says the website had 1449 organic visitors per month in July 2021.
By November 2022, organic visitors had increased by 76.7% to 2559 per month. And by December 2022, organic visitors had further increased to 3468 visitors per month.
… and by December 2022, they had further increased to 3468 per month.
Consistency in content marketing is crucial for sustained success, as it builds trust with your audience and establishes your brand as a reliable source of information.
However, it should be noted that car dealership website traffic decreased from December 2022 onwards because they stopped doing campaigns (they sold out to another company).
Topical Authority & Media Approach Elevates the Car Dealership Business With Top Page 1 Rankings & Online Popularity Boost
Sutch One uses the influence of big brands and media coverage to amplify a business’s brand voice and get it heard by a massive audience. This can result in more brand mentions and higher brand awareness.
MediaSoft helps businesses increase their exposure and credibility by creating high-quality, well-researched content that can be shared across various channels, such as news websites, influential blogs, and podcasts.
Published content can make a brand look amazing and help it gain more traffic, exposure, and trustworthiness.
Sutch One also helps businesses rank higher on Google by leveraging authority media to heighten their visibility, increase their brand mentions and create social signals – which are some of the biggest factors Google uses to determine a website’s relevance and authority.